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It takes real manager skills to market information that the general public has access to. If the market that your are really focused on has access to advanced information, then the real challenge of the managing skills comes into play. Tracking the source of the information, and managing the creation of information are just parts of the puzzle. The really advanced access to your information must be managed as well. What does this all mean? Nothing, but if I were to try to rank for a phrase like “real marketing manager of advanced access” would this content help? Only time and Google can tell. Until then, I’m sure to be doing what I can to help the cause.

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There has been close to four times the amount of visitors (hi and thanks 🙂 ) and one of the mentioned names did stop by in the comments. I have no proof, and honestly didn’t expect any raise of hands.
That’s not to say that it didn’t work. Several goals were met, and a few bonuses Read the rest of this entry »

People drop things by mistake all the time. I’d guess cellphones are the most often dropped item that I’ve come across, next to keys, sunglasses, and (my fav) names. People drop names all the time, some by mistake, others with intent.

I’m going to give it a try with some intent.

The set-up:

I’m going to test the power of Google Alerts, by Read the rest of this entry »