Most business execs probably aren’t familiar with Trent Reznor’s angst-filled industrial rock. But they could learn a lot from the Nine Inch Nails frontman’s experiments with online business models. Also, the Obama campaign has made available its database of supporters to anyone who wants access to the information, empowering volunteers.
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March 4, 2008 at 2:14 pm
Captain Obvious
Interesting, I like the application of new marketing mediums on traditional markets- such as music distribution and politics. I would have also mentioned Radiohead’s successful launch of a free version of the album, In Rainbows, that went on to be one of the top selling albums of 07.